PR Projects
This portfolio highlights my work in public relations, including both academic projects and applied campaign experience. Through my coursework, I have developed a strong foundation in research, strategic planning, and audience-centered communication.
In spring 2026, I served as the Research Director for a full-scale public relations campaign developed for Gainzville Hub, a local business in Gainesville. As part of my course, our team operated as a communications agency, working collaboratively under the name MACC Communications to design a strategic, research-driven campaign that addressed a real client need.
In my role, I led the research process by designing and distributing surveys to University of Florida students and members of the Gainesville community. This primary research, along with supporting secondary data, allowed our team to identify a key challenge: limited brand visibility. Using these insights, we developed a targeted PR campaign focused on increasing awareness and positioning Gainzville Hub as a convenient, health-focused option for our audience.
Working alongside my team, I contributed to the development of campaign messaging, strategic recommendations, and execution plans. A major component of our work was creating a comprehensive campaign book and proposal for the client, which included step-by-step guidance to ensure the campaign could be implemented beyond the classroom. This required translating research and strategy into clear, actionable direction.
At the end of the semester, we presented our capstone campaign to both the client and other public relations professionals. This experience strengthened my ability to communicate ideas confidently, support decisions with data, and deliver client-ready work.
Overall, this project enhanced my skills in research design, strategic thinking, and collaborative campaign development. It also reinforced the importance of grounding communication strategies in real audience insights to create effective and sustainable impact.
Native Advertisment Project
As part of a class project, the objective was to examine a native advertisement prevalent in our daily lives, providing a dual assessment from both a consumer and professional perspective. The assignment further entailed proposing a native advertisement concept, with the option to create one. This endeavor significantly contributed to the development of my creativity and critical thinking skills, while simultaneously deepening my understanding of native advertisements. The subsequent sections showcase the native advertisement I devised and the analysis paper on a native ad I witnessed in my daily life.
Place-Based Branding Project
Through this place-based branding project, I crafted a website with the aim of showcasing the often overlooked gems in the vicinity of the University of Florida campus. My objective was to enlighten the audience about the abundant dining and study options available right across from campus, areas that often go unnoticed. In the process, this initiative not only allowed me to exercise and enhance my creativity skills but also provided valuable insights into the intricacies of place-based branding.
VIC3001 Sight, Sound, and Motion
Introduce Yourself Using Youtube
In this assignment, our task was to craft a concise and vertically recorded introduction video, spanning no more than 10 seconds, where we shared our name and major. Notably, the video was required to be publicly posted on our individual YouTube accounts. This exercise not only fulfilled the technical aspects of the assignment but also served as a valuable opportunity for me to cultivate a comfort level with sharing personal videos on social media platforms.
In this assignment, I skillfully utilized the provided "bird feeder" clips to construct a seamless and engaging sequence. Applying techniques gleaned from instructional tutorials, I not only merged four video clips but also learned to extract, cut, and skillfully edit audio from videos to ensure a cohesive and well-flowing narrative. The final result depicts a storyline where the boy approaches a stepstool with a bird feeder, ascends the steps to hang it on the hook, takes a moment to admire his work, and then descends the steps before walking away.
For this assignment I first needed to create a simple logo in Illustrator. Then I created
a flyer in Photoshop and incorporated the logo I created in Illustrator. Lastly, I chose the Pantone
color and font of my choice for the flyer. Below is the hyperlink to the PDF version of the flyer.
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In this assignment, I was tasked with selecting four distinct photos of myself and using Photoshop to craft an animated GIF. This project not only provided me with the skills to create GIFs but also emphasized the importance of meticulous instruction-following, as the assignment required precise adherence to guidelines. You can view the resulting GIF by following the hyperlink below.
The objective of this assignment was to follow our professors instructional video and create a website header in Photoshop. From this complex turtorial, I was able to continue learning the importance of meticulous intruction-following and patience.
In this assignment, our task was to design a one-sided business card, selecting typefaces that reflect our personal identity. The challenge involved skillfully pairing fonts that complement each other and, if desired, incorporating color into our business cards. Through this project, I not only gained practical experience in crafting business cards but also honed my ability to discern complementary fonts and developed a deeper understanding of typeface aesthetics.
