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What I Learned in ENC3252

Writer: Cortney Smith
Cortney Smith
Dec 12, 2023
2 min read

In my Writing for Strategic Communications class, I honed crucial skills that have significantly enriched my approach to the field. One standout achievement was my ability to think on my feet, evident in the rapid ideation and pitching exercises that required generating compelling concepts within a tight 20-minute timeframe. This not only bolstered my creativity but also instilled confidence in presenting ideas dynamically to the entire class.


The curriculum delved deep into content marketing, providing me with comprehensive knowledge on native advertising and the skills to create impactful campaigns seamlessly. Understanding the nuances of trade journals became second nature, as the course equipped me to analyze their significance in the realm of public relations and for those contemplating careers in the field.


The class was not just about individual growth; it also nurtured team inclusion and leadership skills through collaborative projects. The freedom and creativity embedded in assignments allowed me to showcase my personality and interests, turning each pitch into both an educational and expressive outlet. The emphasis on quick thinking, evident in tasks such as creating Halloween attractions and Paris tours, became a key strength, enhancing my ability to generate ideas promptly.


Moreover, the course expanded my proficiency in crafting engaging presentations. I became adept at producing timely and compelling PowerPoint presentations, a valuable skill that transcends the classroom and has practical applications in professional settings.


A particularly enlightening aspect was delving into the world of place-based branding, where I learned to sell any location. This skill not only broadened my understanding of marketing but also underscored the importance of ethical practices in the field.


In reflection, every assignment contributed to a well-rounded, enjoyable, and creatively stimulating learning experience. The confidence and skills acquired through presenting ideas creatively and dynamically to the class are invaluable assets that I am certain will leave a lasting imprint on my academic and professional journey.

 
 

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© 2023 by Cortney Smith.

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